Meatball Sundae (12)

Title: Meatball Sundae: Is Your Marketing Out of Synch
Author: Seth Godin
Genre: Non-Fiction

What can I say? It’s a business book that’s relevant to a lot of the work I do these days. It had a lot of common sense (to me anyway) information in it but you’d be surprised how much more easily a client will go for an idea if you can reference a similar scenario from a Seth Godin book. Seriously.